Cookie Policy
This policy explains how BrieXO uses cookies and similar technologies to enhance your experience.
Last updated: 10 July 2026
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. We also use similar browser storage (such as localStorage) for the same purposes.
This policy covers briexo.com, our marketing website. It does not cover app.briexo.com, our product application, which sets only essential authentication and session storage needed to keep you signed in — it does not set analytics or marketing cookies.
The Categories We Use
Our cookie banner offers two categories, and this policy lists nothing beyond what the banner actually controls:
Essential — always on
These cookies and local storage entries are necessary for the website to work and cannot be switched off. They cover:
- Remembering your cookie consent choice, so we don't ask you again on every visit
- Basic site security
Analytics — only after you consent
We use Google Analytics 4 (measurement ID G-MTK4YXNQBJ) to understand how visitors use our website — page views, navigation patterns, and general traffic trends. The Google Analytics script only loads, and the associated cookies are only set, after you actively consent to the analytics category in the cookie banner or preferences modal. IP addresses are anonymised and Google Signals / advertising personalisation are switched off in our configuration.
We do not currently use functional or marketing cookies. If that changes, we will update this policy and the cookie banner before any such cookies are set.
Cookies We Actually Set
| Name | Category | Purpose | Duration |
|---|---|---|---|
| briexo_cookie_consent | Essential | Stores your cookie consent record (type, timestamp, category choices) in your browser's local storage, so we remember your decision | Until you clear your browser storage or change your preference |
| briexo_cookie_preferences | Essential | Stores your individual category choices in local storage (mirrors the record above for quick reads) | Until you clear your browser storage or change your preference |
| _ga | Analytics | Google Analytics — distinguishes unique visitors | 13 months (Google default). Only set after consent. |
| _ga_<container-id> | Analytics | Google Analytics 4 — persists session state for the G-MTK4YXNQBJ property | 13 months (Google default). Only set after consent. |
Google Analytics durations are Google's documented defaults for GA4 cookies; we do not override them.
Managing Your Cookie Preferences
Our Cookie Preferences
You can change your analytics preference at any time by re-opening the cookie banner:
Cookie Preference Center
Customize which cookies you allow on our website:
Browser Settings
Most browsers also let you control cookies directly. You can block all cookies, delete existing cookies, or browse in private/incognito mode. Blocking essential cookies may mean we ask for your consent choice on every visit.
Opt-Out Links
You can also opt out of Google Analytics directly:
Updates to This Policy
We may update this cookie policy as our services evolve or regulations change. We will notify you of material changes through our website or by email.
Contact Us
If you have questions about our use of cookies or this policy, please contact us:
Email: privacy@sfica.co.uk
Entity: SFICA Limited (trading as BrieXO)
Registered: England and Wales — company number 15552143